Jane Prior joined Vita Coco in 2009 as director of marketing, overseeing all national consumer connection, field marketing and retail programs. In the subsequent five years, she has been instrumental in building the Vita Coco brand’s look and feel across every marketing platform, from packaging to advertising to digital. Ms. Prior has overseen marketing campaigns tied to Vita Coco’s ad campaigns featuring Rihanna, as well as programs surrounding the brand’s pro-athlete relationships with talent from the NFL, NBA and MLB. Additionally, she has lead marketing innovation efforts for new products like Vita Coco Kids, Vita Coco Lemonade and Vita Coco Cafe. Ms. Prior was recently promoted to the role of executive vice president, global brand strategy & development, further defining and elevating the Vita Coco brand in North America and in international markets including the UK, Europe, Japan and most recently, China. Before joining Vita Coco, Ms. Prior oversaw marketing for the New York Red Bulls and worked with a leading sports management agency.