Speaker Profile

Mark Proulx
Head of Media Responsibility / Johnson & Johnson Consumer Health

Mark Proulx is the Senior Manager for Precision Marketing Data Compliance & Brand Safety within Johnson & Johnson’s Total Brand Experience group. He oversees global compliance for the use of data in personalized marketing and leads efforts to ensure J&J brand safety across the digital ecosystem. Mark began his career on the publisher side. Recently as part of Integral Ad Science’s Publisher Development unit, educating publishers on fraud and how to combat it, as well as how to meet advertiser goals for brand safety. Prior to IAS, he oversaw the execution of custom ad solutions for The Washington Post’s research, experimentation and development (RED) team.