Serena Pruitt is Senior Counsel in the Marketing and Intellectual Property group at McDonald’s Corporation. In addition to counseling business teams for the company’s global mobile app and CRM & loyalty strategies, she also negotiates sponsorship and agency agreements and reviews substantiation for food advertising claims. Prior to joining McDonald’s, Serena was Assistant General Counsel & Intellectual Property Counsel at Rewards Network, a provider of financial and marketing services to the restaurant industry and operator of the leading dining rewards program for major travel, hospitality and retail brands, including United Mileage Plus Dining and Fuel Rewards. Prior to Rewards Network, she was a partner with Kirkland & Ellis LLP where she practiced complex patent and other technology-related litigation and counseling for ten years. She is also a registered patent attorney. Ms. Pruitt received a Bachelor of Science in Biomedical Engineering, concentrating in Chemical Engineering, from The Johns Hopkins University, a Master of Science in Bioengineering from Syracuse University, and a Juris Doctor from DePaul University College of Law.