Mary Purk is the executive director of Wharton Customer Analytics for the Wharton School of the University of Pennsylvania, where she leads the academic research center focused on the development and application of cutting-edge analytics methods. She connects students, academics, and professionals across multiple industries to solve complex, real-world business challenges using machine learning, AI, and big data.
Previously, Ms. Purk held principal roles at Nielsen and IRI developing and implementing enterprise-wide analytic platforms focused on customers and brand equity. She also led the Retail Research Center at the University of Chicago Booth School of Business and held consulting roles with Accenture and A.T. Kearney.
Ms. Purk is an M.B.A. alum of the University of Chicago Booth School of Business and the University of Illinois.