Joseph (Joe) Pych is the co-founder and CEO of Bionic Advertising Systems, a technology firm that delivers media investment management software to advertisers and agencies. Prior to Bionic, Mr. Pych delivered media workflow systems with NextMark, some of the world’s biggest marketing databases while with Exchange Applications and two mobile computing platforms while with Travelers. He holds three U.S. patents, has been awarded the Marketing EDGE Rising Stars Award and is among BtoB Magazine’s “Who’s Who” list of key thought leaders. Joe has a master’s degree in computer science from Rensselaer Polytechnic Institute, and Bachelor of Arts degrees in mathematics and computer science from Cornell University.