Wilson Raj is the Global Director of Customer Intelligence at SAS. Raj is responsible for global marketing to establish, evolve and evangelize SAS’ analytics-powered marketing solutions.
Data-inspired and creatively-driven, Raj has built brand value, engagement, and loyalty through expertise in strategy and analytical marketing. With twenty years of experience in multiple industries, he has engineered strategic programs that fuse advertising, branding, digital marketing, social media, relationship marketing and public relations for connected brand experiences. He has held global leadership positions in marketing at Fortune Global 500® companies such as Microsoft, Novell. Medtronic, and Philips. He also advised C-level executives on digital strategy while at award-winning agencies that include Publicis Groupe and WPP-owned agencies—such as VML/Young & Rubicam and Wunderman.
Raj is often featured in keynotes and in major media publications such as Adweek, CMSWire , CNBC.com, CRM Buyer, Direct Marketing News , eMarketer, Forbes, InformationWeek, MarTech Advisor, MarketingProfs, ZDNet, and more.
Raj holds a B.A. in English and an M.B.A. from Brigham Young University, and a Certificate-in-Education from the Institute of Education in Singapore.