Raja Rajamannar is the chief marketing and communications officer for Mastercard, and president of the company’s health care business. He also serves as president of the World Federation of Advertisers. His provocative marketing theories and strategies are documented in his first book, Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow’s Consumers.
Prior to Mastercard, Mr. Rajamannar served as chief transformation officer of Anthem (formerly WellPoint) and served as chief innovation and marketing officer at Humana. Earlier in his career, Mr. Rajamannar held senior management roles with Asian Paints, Unilever, and Citibank.