Rob Rakowitz is the global media head at Mars, Inc., where he partners with business units to define how to get growth from media in an increasingly complex and competitive landscape. Mr. Rakowitz champions making media pivotal to the Mars growth agenda by using data and technology to better connect communications and commerce. Rob’s mission is to futureproof Mars, grow its media capability and get more intelligent in the way the brands build reach and conversion. Mr. Rakowitz leads a team that drove two waves of successive media transformation at Mars. Rob spent his formative years in digital research and consulting, and creative and media agency roles, where he worked with teams to develop business-defining campaigns and strategies. Mr. Rakowitz has been recognized for this work at the Cannes Lions, Effies, 4A’s and the ANA. He is also an accomplished competitive cyclist, holding multiple New York state championship titles and having raced for Team USA. This experience has shaped the way he manages individual talent and motivates teams to drive a high-performance collaboration into a decentralized organization.