Vidyotham Reddi is the director of growth analytics for Mars, Incorporated.
With nearly three decades of experience in market research, Mr. Reddi has extensive experience in consumer behavior analytics and in enhancing market research tools and technology to drive product innovation and growth. He’s also led the creation of offshore business solutions teams to enable market research support across a global client base.
Mr. Reddi has a Ph.D. in economics from Fordham University with a focus on international trade and development, an M.A. in economics, specializing in econometrics, from Fordham University, and an M.A. in economics, specializing in development economics and international trade, from University of Mumbai. He also has a Bachelor of Commerce, majoring in accounting/commerce and minoring in statistics/economics, from Osmania University.