As CMO, Eric Reynolds has global responsibility for all marketing functions, including brand strategy and management, personnel staffing and development, consumer insights, advanced analytics, agency management, consumer promotion, digital capabilities, media planning and buying, commercial production, and Clorox’s internal design agency.
Before assuming this role, Mr. Reynolds was VP and GM for Europe, the Middle East, Africa and Asia, overseeing Clorox’s growth and brand strategies in these regions. His previous assignments included GM, Caribbean, in the International Division and marketing director for U.S. Home Care. His career at Clorox began in 1998 as an associate marketing manager.
Prior to joining Clorox, Mr. Reynolds spent five years working for General Mills in finance. He currently serves as chair of the corporate members of the Vesper Society, a social justice health access foundation, where he previously served as board chair. He was elected to the ANA Board of Directors in 2017.
Mr. Reynolds holds a bachelor’s degree in English and economics from Saint Olaf College, and a master’s degree in business administration in marketing and strategy from the Kellogg School of Management at Northwestern University.