Speaker Profile

Erica Reynolds
Group Account Director / Walton Isaacson

Erica Reynolds is the Group Account Director for Walton Isaacson, where she leads the cross- functional agency teams on McDonald’s. She ensures collaboration between the client and agency partners to deliver consistent results, provide strategic leadership, maintain profitability and growth among multicultural consumers, focused on the African American & LGBTQ+ segments.
 
Erica started her career as a television/radio on-air personality, working as a TV news reporter, and producer/host of public affairs programming. She transitioned to advertising with work in strategy development, creating & implementing integrated marketing campaign initiatives, & leading the media & creative process at notable agencies including DDB, Spike/DDB, & Foote, Cone & Belding. Her extensive experience in marketing communications, advertising, & media sales includes work on key accounts across CPG, Pharma, Home, QSR, & Shopper Marketing at top media companies including EBONY Magazine, Good Housekeeping/Hearst Magazines, SiriusXM, and Sun-Times Media Group.
 
Erica is a graduate of the Ithaca College Roy H. Park School of Communications with a B.S. in TV/Radio Broadcast Journalism. She lived in Chicago for 30 years before relocating to Atlanta where she currently resides.