Amanda Richman leads Wavemaker, a new media, content, and technology agency born from the merger of GroupM’s leading global networks, MEC and Maxus. She has 20-plus years of experience in digital, investment, innovation, and client leadership. Clients include Church & Dwight, IKEA, L’Oréal USA, IKEA, Paramount, and T. Rowe Price.
Prior to Wavemaker, Ms. Richman served as president of Starcom USA, where she orchestrated a complete shift in the agency model, moving from siloed investment teams to integrated, cross-channel expertise and differentiated partnerships across the organization. Previously, she served as president of digital at Mediavest.
Ms. Richman has garnered numerous accolades, including the 4A’s “100 Greatest People in Advertising” (2017), ad:tech’s “Industry Achievement” (2015), Advertising Age’s “Media Maven” (2012), and Mediaweek’s “Media All-Star” (2009).