Speaker Profile

Alex Ries
Senior Vice President & Head of U.S. Marketing and Strategy | Moose Toys

Alex Ries is the senior vice president and head of U.S. marketing and strategy at Moose Toys, where she is responsible for all brand marketing, retail/trade, public relations, influencer marketing and digital marketing.

Previously, Alex led the Shopkins retail development strategy across all categories outside of toys. Life before Moose included heading up the sales and business development team at PBS Distribution, managing the PBS Kids portfolio and smash hit “Downton Abbey.” Alex is from Dallas, and has two young nephews and a niece who think she makes toys for a living. In her spare time, Alex enjoys Olympic weight lifting and cross-fit, as well as meeting neighborhood cats on her Sunday morning strolls.