Tim Riesterer is responsible for leading the strategic direction of the company in thought leadership, positioning, and product development and has more than 20 years of experience in marketing and sales. Prior to joining Corporate Visions, Mr. Riesterer co-founded Customer Message Management, LLC, where he was CEO until it was acquired by Corporate Visions in 2008. Before that, he was chief marketing officer and vice president of strategic services for Ventaso and president and CEO of Brady Marketing Group. Mr. Riesterer has worked in marketing, communication, and sales support for world-class technology manufacturers such as Rockwell Automation and GE Medical Systems. He is co-author of Customer Message Management: Increasing Marketing’s Impact on Selling (Thomson/AMA); Conversations that Win the Complex Sale: Using Power Messaging to Create More Opportunities, Differentiate Your Solution, and Close More Deals (McGraw Hill); and The Three Value Conversations: How to Create, Elevate, and Capture Customer Value at Every Stage of the Long-Lead Sale (McGraw Hill). he has a degree in mass communications and journalism from the University of Wisconsin-Milwaukee.