Tameka Rish enters her 20th season in the National Football League and her 18th with AMBSE. As Vice President, Event and Game Experience, Rish leads the experience of any major event in Mercedes-Benz Stadium including the Atlanta Falcons and Atlanta United. She oversees Fan Experience (studying the driveway to driveway experience), Live Events (event activation), and Game Presentation (in event production). Rish took on this newly created role in 2020.
Prior to this position she was the Vice President of Corporate Partnerships, which led the consulting team that develops and maintains corporate partnerships for Mercedes-Benz Stadium, the Atlanta Falcons, and Atlanta United. This includes managing numerous experiential events, activating promotional rights, television, radio, print, and digital advertising, custom experiences, game day activations, hospitality and signage build outs at Mercedes-Benz Stadium.
During her time in Atlanta, Tameka has not only ensured that Falcons corporate partners receive the maximum return on their partnership, but she has also been responsible for the development of several sports marketing careers as more than 80 former interns and associates continue to work within the field today. When not working for AMBSE, Tameka has served on the boards of Leadership Atlanta and the Children’s Healthcare of Atlanta’s Sports Network Board. She also focuses on humanitarian efforts to fight human trafficking both locally in Atlanta and in countries like Thailand, Cambodia and the Philippines. She was the Chair of the Marketing and Communications Task Force for the International Human Trafficking Institute located in the Center for Civil and Human Rights from 2018 - 2020. The Task Force launched a month-long awareness campaign that was featured on CNN’s HLN. Rish is a member of the University of Georgia’s 2018 40 Under 40 Class and the 2020 Class of Leadership Atlanta.
Prior to coming to AMBSE, Rish worked for Octagon out of Connecticut on their Drive for the Cure mobile tour with BMW and Susan G. Komen. She interned with the Carolina Panthers, and her NFL career started with the Houston Texans in 2003. While in Houston, she worked on Super Bowl XXXVIII as a part of the NFL’s PR team. She began working in football in 1998 at the University of North Carolina in their Football Coaches Video Department videoing practices and games, creating highlights and cuts-ups.