Speaker Profile

Tony Rogers
Chief Member Officer / Sam's Club

Tony Rogers serves as senior vice president and chief member officer for Sam’s Club. Mr. Rogers oversees a broad portfolio of responsibilities that collectively make up the company’s end-to-end member strategy, including membership, marketing and member experience. Tony brings a wealth of experience to Sam’s Club. He previously served as chief marketing officer of Walmart U.S., with responsibility for all aspects of Walmart’s marketing efforts, including customer research, strategy, program development, branding and customer communications. He created the company’s first omnichannel marketing function, helped bring free two-day shipping and online grocery to life, and forged integrations with key pop culture moments and figures to bring added awareness to the brand. Prior to that role, he served as chief marketing officer for Walmart China. His responsibilities included leading traditional, digital and social media efforts for Walmart stores in China as well as for Walmart-branded online-to-offline initiatives. Previously, Mr. Rogers spent eight years in the Walmart U.S. marketing organization, where he held a variety of roles including senior vice president of marketing and vice president of advertising. Known as an advocate for the Walmart customer, Tony helped translate Sam Walton’s words into Walmart’s purpose statement: "We save people money so they can live better."