As Vice President, Corporate Marketing, Ann’s role is to manage IBM’s cross-company marketing programs and marketing disciplines. She manages Global Advertising, Media, Branded content programs, the Event Discipline, the Social Discipline and Brand Strategy & Experience Design. She also manages the ibm.com homepage and Agency operations.
Ann was integral to the development and execution of IBM’s Smarter Planet strategy and more recently launched the latest brand platform, “Let’s Put Smart to Work” with a focus on IBM Watson and IBM Cloud.
Prior to her current role in Corporate, Ann worked in the Americas Group managing Demand Generation programs in support of various Business Units. Ann also spent time in the Software business unit managing integrated marketing communications.
Ann spent 12 years working in Account Management at N.W. Ayer and Merkley Newman Harty before moving to the “Client side” of the business. On the Agency side, Ann managed various accounts ranging from Procter & Gamble to Gillette to AT&T.
Ann attended Union College in Schenectady, NY and has earned several advertising awards including the Working Mother Advertising Working Mother of the Year Award, the Girls Inc “Strong, Smart, Bold” Award and multiple creative awards. Ann was named a 2014 Ad Age top Digital Marketer and a 2017 Adweek Creative Top 100. Ann is on the Executive Board of the ANA’s Educational Foundation, a member of the Marketing Hall of Fame Academy and other advertising organizations. Ann is an active mentor for She Runs It (formerly AWNY) and Union College. When Ann isn’t working, she is busy enjoying snowboarding, photography, hiking and spending time with her husband and three sons.