Speaker Profile

Bob Rupczynski
Global Vice President, Media and Customer Relationship Management / McDonald's Corporation

Bob Rupczynski is the corporate SVP of global marketing technology for McDonald’s, where he is responsible for strategic implementation of data-driven marketing.

Prior to his role at McDonald’s, Mr. Rupczynski was VP of media and consumer engagement at Kraft Foods Group. He has an undergraduate degree in computer science and mathematics, and a master’s degree in integrated marketing.