Speaker Profile

Trace Rutland
Director, Media Innovation / Tyson Foods

Trace Rutland has spent 20+ years at media agencies in various roles in both planning and buying across all media channels. She acted quickly on a fad called digital media and has been chasing that bright shiny object ever since. Jumping to the client side, she oversaw media buying across the Mars portfolio and then moved to Hershey to lead addressable media and technology. Recently, Trace joined Tyson Foods to help raise the world’s expectations for how much good food can do.