Nydia Sahagún’s career as a leading and award-winning national marketer spans more than 18 years and includes work at top national retail and financial services brands. She currently leads the diverse segment strategy at Wells Fargo and oversees the development of the company’s enterprise segment strategies to deliver products, services, and experiences that meet the needs of the rapidly growing diverse marketplace.
Ms. Sahagún’s leadership role within the company and unique lens into culture are helping to shape a more a customer-centric approach to marketing. She knows how to succeed with diverse segments by tapping into cultural insights to drive overall business performance.
Ms. Sahagún received an M.B.A. from the Kellogg School of Management at Northwestern University and a bachelor’s degree in marketing communications from Columbia College.