Speaker Profile

Ariel Samara
Technical Product Manager CRM / ASICS Digital

Ariel Samara is the technical product manager for CRM at ASICS Digital. Previously, Ms. Samara held various CRM roles with agencies such as Dentsu, DEG and at General Electric/Synchrony. She started out as a designer and developer until she found her calling in CRM and has helped create complex email and data solutions for Marriott, L’Oreal, Neutrogena, among others.
Ms. Samara graduated from the University of Illinois at Urbana-Champaign with a degree in graphic design. She has 7 years of experience in Salesforce Marketing Cloud as well as Commerce Cloud and has multiple Salesforce Marketing Cloud certifications.