Speaker Profile

Kelly Jo Sands
SVP Digital and Marketing / DIRECTV

Kelly Jo Sands is the SVP of digital and marketing for DIRECTV, where she oversees the modernization of key marketing competencies in the areas of brand strategy and investment, digital acquisition, e-commerce, organic traffic, paid media, and integrated marketing technology to future-proof the customer journey.

Previously, Ms. Sands served as the CMO for Ansira, leading corporate go-to-market strategy and branding, product marketing, and revenue generation through strategic partnerships. She holds a bachelor’s degree in marketing from the University of Wisconsin-Madison, a graduate certificate from SMU in business analytics, accreditations across the full Adobe Experience Cloud, and certifications in Google Ads and Google Analytics.