Nuria Santamaría leads Twitter’s Multicultural strategy for the sales organization in the United States. She has worked at the intersection of technology, marketing, and multicultural audiences for many years. She began her career at Accenture, where she helped clients improve customer experiences through technology. She continued to help brands connect with consumers at Consorte Media, a Hispanic ad network acquired by AudienceScience, and at EQAL, a digital media company acquired by Everyday Health. Prior to Twitter, Ms. Santamaría advised companies in the media, advertising, entertainment, and technology industries at MediaLink. She is a member of various industry organizations including the eMarketer Customer Advisory Board Member and the Hispanicize 2014 Board. Ms. Santamaría was selected by Ad Age as a 2014 Women to Watch. Follow her on Twitter @nms, where she tweets about the ad industry and diversity in tech.