Speaker Profile

Carlos Santiago
President and Chief Strategist, Santiago Solutions Group / Co-Founder, AIMM

Carlos Santiago is the president and chief strategist of Santiago Solutions Group (SSG), where he guides insights discovery, opportunity models, analytics, and marketing strategies for clients.

Mr. Santiago is also the co-founder of the ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) and the lead architect of the Cultural Insights Impact Measure (CIIM), which is used to gauge the incremental value of cultural relevance in ads and content.