Speaker Profile

Krista Sassaman
Fundraising and Marketing Consultant

Krista Sassaman has over 20 years of leadership experience in serving the nonprofit community. She has led teams as both a direct response fundraising consultant and as a front-line fundraiser. As a direct response consulting partner, she champions integrated fundraising across all media channels, and the use of actionable data to drive strategy and program planning. She is passionate about creating opportunities for deepened donor commitment, engagement, and stewardship, with special expertise in sustaining and mid-level donor programs. Krista’s clients represent all nonprofit sectors, including human rights, national museums, art and cultural attractions, conservation, advocacy, health, and social service organizations.