Speaker Profile

Sasha Savic
Chief Executive Officer, USA / MediaCom

Sasha Savic joined MediaCom in April 2012 as CEO of MediaCom USA, overseeing multi-disciplinary operations in New York, Los Angeles and Chicago.

Prior to joining MediaCom, Sasha worked as COO for Havas Media Group N.A. from 2010 to 2012, where he was responsible for the overall business performance across all segments of Havas in the U.S. and Canada.

Sasha previously served as an EVP, Global Managing Director for SMG/Publicis Groupe from 2006 to 2010, where he was a key driver of the agency's global Procter & Gamble business. His international experience also includes nearly 15 years in both the U.S. and Europe at Universal McCann, where he played an integral role in launching MasterCard’s iconic “Priceless” campaign around the world. Sasha’s client list at UM included Coca-Cola, Microsoft, Lucent Technologies, ExxonMobil, Intel and Brown-Forman.

Since joining MediaCom, Sasha’s vision and passion for innovation has resulted in the organic client growth, new business and numerous accolades including the first-ever 4As O’Toole Award for Excellence in Media, two Cannes Lions and the Adweek Media Plan of the Year. Most recently, Sasha was a recipient of the prestigious Advertising Age Media Maven award.