Ian Schafer, CEO of Engine USA’s Deep Focus, is among the most influential voices in interactive marketing and social media.
A former Miramax Films executive and veteran digital marketer, Ian founded Deep Focus in 2002. Deep Focus’ clients include brands such as Nestlé, Purina, Pepsi and Pernod Ricard.
Lauded for its excellence at using digital and social technology, creative, paid, owned, and earned communications strategies to build always-on brands, the Emmy® Award-winning firm is responsible for helping its clients' brands become the most engaging in the world. It is the recipient of numerous distinctions from the IAB, Webby Awards, and Cannes Lions.
In 2012, Deep Focus created another first, the Moment Studio, a creative newsroom for real-time branded content.
An Advertising Age Media Maven and an Adweek “Young Ones,” Ian won the 2013 Shorty Awards “Best CEO Social Media Presence.” Featured in the Wall Street Journal, New York Times, CNN, Digiday, Fast Company, Fortune, Mashable and Wired, among others, Ian sits on the executive board of the Social Media Advertising Consortium, the Global Advisory Board of Global Social Media Week, and is a founder of the Technology, Advertising & Startup Council.