Clark Scheffy is a managing director at IDEO San Francisco. He focuses on the intersections of business strategy, brand and designed experiences. In his current role, he leads a studio focused on cultivating new portfolios of business and evolving IDEO’s offer. He has worked on projects for clients including Team Rubicon, JetBlue, Brooks Sports, Grainger, Converse, Steelcase and Snap-on. Prior to joining IDEO, Mr. Scheffy worked in the field of civil engineering for the University of California, Berkeley. He was also an editor on the …For Dummies series of best-selling how-to books and has written several books for the brand. In the midst of all that, he toured as a professional musician and spent a couple of years as a chef. Clark holds a Bachelor of Fine Arts with high distinction in industrial design from the California College of the Arts and a bachelor’s with honors in English literature, with a minor in music composition, from the University of California, Berkeley.