Maggie Schmerin is the head of global advertising and social media at United Airlines, where she leads advertising efforts across TV, streaming, audio, out-of-home, print, digital, social media, and emerging platforms.
Previously at United Airlines, Ms. Schmerin was a company spokeswoman and the head of brand PR. Before joining the company, she was a leader in the digital practice at Edelman, working with a wide range of global brands.
Ms. Schmerin is a graduate of the Pennsylvania State University.