Jeff Schmitz is Senior Vice President and Chief Marketing Officer at Zebra Technologies. Jeff is responsible for driving preference for the Zebra brand with its customers, partners and employees, as well as creating new sources of revenue. Jeff oversees traditional marketing functions along with the company’s partner program, business market intelligence and vertical strategy. Jeff has held senior technology leadership positions for more than 25 years, including at Spirent Communications, Visual Networks and Tellabs. Jeff holds a bachelor’s degree in electrical engineering from Marquette University and a master’s degree in computer science from the Illinois Institute of Technology, and regularly speaks about the importance of B2B companies embracing digital technology to meet the ever-increasing demands of their customers.