Kelly Schoeffel is accountable for the work and culture of the 72andSunny Los Angeles office, where she co-leads the integrated strategy discipline, championing EDI and setting a bold vision for such brands as United, Tillamook, and the NFL.
Previously, Ms. Schoeffel served as 72’s director of innovation and co-founded 72U. She also worked at Wieden+Kennedy, Anomaly, and Redscout.
Ms. Schoeffel got her Ph.D. in social psychology from Harvard University.