Speaker Profile

Peter Schoewe
Vice President and Director, Analytics / Mal Warwick Donordigital

Peter Schoewe, Vice President and Director of Analytics at Mal Warwick Donordigital brings 20 years of experience in direct response fundraising, with a focus on creating strategy built upon a foundation of strong analysis. He has led the agency's development of an integrated reporting and analytics suite - including overall program trends, lifetime value, scenario building, and segmentation analysis tools - focused on providing a wide variety of users with the information they need at the level of detail that is most meaningful to them. Prior to his work at MWD, Peter was the Director of Direct Marketing at Mercy Home for Boys and Girls. He is a graduate of the University of Chicago and has completed graduate level coursework in statistics and modeling techniques.