Alan Schulman is Co-Founder & Chief Experience Officer of UpperRight – the Customer Experience Consultancy. One of the industry’s leading voices in digital creative and creative innovation, Schulman has served as Chief Creative Officer of Deloitte Digital, SapientNitro, & McCann-Erickson among others. He has also served as an Instructor for the Cannes Lions Creative Academy, The ANA School of Marketing, and is a member of the Board of Directors of the American Marketing Association of NY. He is also the recent co-author of “Resurrecting Jimi Hendrix – the power of AI to expand consumer engagement through musical fan cultures” published last month by Management Business Review.