From consumer to culture to competitive, Scott identifies compelling insights across a variety of pillars and moments. From there, he creates connection strategies and first-to-market ideas that influence perceptions and encourage engagement with VW and their core models.
Since arriving at PHD almost five years ago, Scott has continually looked beyond media (and even marketing) with an eye towards overall brand success. He has been instrumental in building out the comms team and practice for clients such as VW, GlaxoSmithKline, and Oatly. Additionally, Scott has been a judge at all the major advertising awards multiple times allowing him to leverage best practices to push both PHD and VW towards breakthrough executions.
Prior to joining PHD, Scott was a Senior Partner, Integrated Planning leading strategy for KFC, Campbells, and IKEA. Before that, he worked in global strategy at UM focused on ExxonMobil and AB InBev.
Scott has both a BBA and MBA from Emory University.