Joanna Seddon leads Ogilvy’s global brand strategy consulting practice. She is recognized as a global expert on brand and business growth strategies, brand architecture, and brand valuation. She has more than 20 years of experience in providing strategic recommendations with measurable financial impact to leading clients worldwide. Ms. Seddon was previously the founder and CEO of Millward Brown’s global brand consulting practice. In her role at Millward Brown, she was responsible for the development of fresh approaches to brand and marketing strategy. This included the creation and implementation of the BrandZ Top 100 ranking of the world’s most valuable brands, published annually in the Financial Times. Prior to joining Millward Brown, Ms. Seddon was a founding partner and executive vice president for worldwide strategy at FutureBrand, pioneering the integration of brand strategy and brand identity. She also led a cross-agency group within IPG dedicated to creating best practices in marketing accountability. Ms. Seddon holds a doctorate from Oxford University and is well-known as a speaker and writer on brand strategy, brand valuation, and marketing ROI issues.