Vinay Shahani is the vice president of marketing at Lexus USA. He is responsible for leading all aspects of marketing for the Lexus brand in the United States, including marketing strategy, communications and media, product marketing, incentives, digital/social media, websites, retail initiatives, sponsorships, engagement marketing and events, and motorsports.
Previously he was the vice president of integrated marketing operations at Toyota Motor North America, where he led media, incentives, business analytics, relationship marketing, websites and digital marketing, motorsports, engagement marketing, auto shows, and other consumer events throughout the United States for the Toyota brand. Prior to Toyota, Mr. Shahani was the senior vice president and chief marketing officer for Volkswagen of America, where he led all marketing efforts for the Volkswagen brand in the United States. Before Volkswagen, he worked for Nissan North America for 10 years in various leadership roles across manufacturing, sales, and marketing. He also held roles at Arthur Andersen Business Consulting, Sun Microsystems, and Ford Motor Company early in his career.
Mr. Shahani earned a bachelor’s in mechanical engineering from the University of Michigan, and master’s degrees in both business administration and manufacturing systems engineering from Stanford University. He was named a 2015 Rising Star by Automotive News. He was a recipient of the 2014 Salute to Excellence Award by the Asian Pacific American Chamber of Commerce. He was also a member of the board of directors of the Ad Council from 2014 through 2017.