Speaker Profile

Iday Shanawaz
Associate Partner/IBM iX

Iday Shanawaz is a marketing transformation & customer strategy leader at IBM's Digital Strategy practice. He brings 10+ years of combined strategy & digital experience, having led transformational efforts across leading Retail & CPG firms in both USA and Europe. His diverse experience spans marketing transformation initiatives covering traditional & digital activities. An outcomes focused leader, Iday brings deep experience in strategy development, branding & experience strategy, omnichannel marketing & media strategy, data & analytics, and reinventing operating model and organizations to survive and succeed in the digital ecosystem.