Ari Sheinkin leads data, analytics and performance media for IBM globally. He is responsible for developing and delivering world-class data systems, reporting tools and analytics solutions that drive bottom line growth across all business units and geographies. Previously, Mr. Sheinkin was the director of strategy for global sales and distribution (S&D). In this role, he helped lead development and execution of S&D’s $90 billion strategic plan, working with the global leadership team. Mr. Sheinkin started his career in film production. He was a partner in a successful independent film production company responsible for creative and business aspects of production. He led multiple projects in this role, including production of the nationally recognized feature film A More Perfect Union, which was sold to Fox Television and ended as a failed pilot. Ari holds a Bachelor of Arts in history from the George Washington University and a Master of Business Administration with a focus on economics, finance and strategy from Carnegie Mellon University.