Stephen Sheron is a marketing science partner at Meta with over 10 years of experience in marketing analytics, data science, and data engineering. In his current role, he helps Meta’s biopharma advertisers optimize their marketing efforts using incrementality-based measurement approaches and is the Meta MMM Deep Dive lead for the Americas.
He started his career at BBDO working on the marketing mix modeling team supporting AT&T, Starbucks, and Bayer Cropsciences. From BBDO he moved to 360i where he continued to conduct MMM analyses as well as developing novel ad measurement tools and products leveraging machine learning and cloud engineering for a mix of clients.
Mr. Sheron graduated cum laude with university honors in global and community leadership from the University of Alabama at Birmingham, with a B.A. in philosophy and a B.S. in psychology.