Nikita Shetty joined LinkedIn in 2023 as the VP of Integrated Marketing for LinkedIn's ads business. She is excited to partner and engage with customers to drive meaningful results for the business via full-funnel campaign efforts that highlight the value of B2B marketing. Before joining LinkedIn, Niki led teams focused on 360-degree marketing campaign strategy and execution at Pinterest, Ralph Lauren and Jet.com. She was agency side early in her career, with clients in the fashion and luxury space. Across those roles in fashion, retail and tech, Niki's love for authentic storytelling empowered her to create genuine connections between customers and brands that led to proven business impact. Niki is originally from the Midwest but has called New York City home for nearly two decades. She currently lives in Brooklyn with her husband and two amazing kids.