Speaker Profile

Lina Shields
Chief Media Officer / Lilly USA

Lina Polimeni Shields is CMO for Lilly USA at Eli Lilly and Company, where she oversees all promotional consumer media efforts across the portfolio of Lilly Brands and heads up the Multicultural Marketing Center of Excellence. In her current role, she also leads the transformation of consumer marketing and media at Lilly, pushing for insight-based, data-driven marketing and new ways to forge connections through data, creativity, and media.

Prior to her current role, Ms. Shields held various U.S. and global leadership roles, including serving as regional brand leader for Cialis and senior director of consumer marketing for the Diabetes Business Unit at Lilly.