Mike Siegel is the SVP of marketing for ALSAC, the fundraising and awareness organization for St. Jude Children's Research Hospital, where he’s responsible for promoting and protecting the St. Jude brand and delivering compelling marketing programs that drive understanding, distinction, engagement, and support. He also leads the teams responsible for bringing the brand to life, including brand strategy, advertising, marketing research, creative services, integrated marketing, video production, and event support.
Previously, Mr. Siegel served as principal consultant for The Bedford Group, as well as VP of marketing for Children’s Healthcare of Atlanta, VP of marketing for Unisource Worldwide, SVP of brand and marketing services for SunTrust Bank, and chief communications officer for CredAbility. He began his career at Eastman Kodak Company, where he led sponsorships and event marketing, national advertising, sales promotion, and trademark licensing across multiple business units.
Mr. Siegel graduated with honors in math and business from Gettysburg College and completed his M.B.A. at Rochester Institute of Technology.