Dan Silver is VP of Marketing for GroundTruth, the leading location platform for driving visits. Dan is responsible for developing and leading all functions of GroundTruth’s global marketing efforts, including strategic positioning, demand generation, branding, and communications. Over his tenure, Dan has amassed a wealth of unique experience building and marketing successful ad-tech startups. Dan’s led the marketing for PlaceIQ, a high-growth location-based data and analytics company, as well as growth marketing efforts for one of the world’s leading DSP’s, DataXu. At DataXu, Dan was responsible for the strategic marketing of their Mobile, Display, Video and Social products.
Dan also led marketing for rich media startup, Spongecell (now Flashtalking), helping them become the 27th fastest growing company in America according to Inc. 500 in 2011. Dan began his career as a copywriter at McCann Erickson and holds a Bachelor of Science from Lehigh University’s college of business and economics.