Kirti Singh leads Procter & Gamble’s global Consumer Market Knowledge (CMK) organization and Analytics & Insights group in leveraging cutting-edge data, analytics, behavioral science and visualization to discover consumer, shopper and market insights and transform them into actionable outputs that drive the growth of P&G’s global product portfolio. Under Mr. Singh’s leadership, CMK has become an invaluable partner in shaping the direction of P&G’s 10 product categories to grow brands, guide strategies and portfolio choices, and design in-market executions. Since joining P&G in 1993 as a CMK manager in India, Kirti has held numerous leadership positions across P&G businesses, including beauty care, feminine care, health care and grooming. He has worked across many international markets, including India, China, Singapore and the U.S. Outside of P&G, Mr. Singh lends his expertise to academia and the public sector to foster development in the areas of consumer insights and research. He graduated in electrical engineering and has a Master of Business Administration from the Xavier School of Management in India. Kirti is married to Charu Singh and lives in Cincinnati with their two children.