Speaker Profile

Denis Sison
Head of Marketing Excellence and Global Marketing Services Operations/Johnson & Johnson

Current Head of Marketing Excellence and Global Marketing Services Operations,  responsible for leading the Global MX team with the goal of reimagining and driving  the J&J  world-wide Marketing Capability agenda, including the development of the New Modern Marketing Playbook: The Next Generation of Brand Building. Re-invention of the Marketing course curriculum and how training is delivered across all parts of the marketing organization globally, regionally, and locally.  As GMS Operations Head, develops and leads the development of the “How to Win” capabilities strategy of the New Way of Marketing and business plan for the Global Marketing Services (GMS) organization comprised of 6 critical organizations – Global Strategic Insights and Analytics, Professional Marketing, Total Brand Experience (Integrated Marketing Communication, Digital Marketing, Media and Agency Operations); Marketing Accelerator, Global Consumer Care, and Marketing Excellence,

As Vice President, Global Marketing Excellence, for The Hershey Company Sison was responsible for leading the Global Marketing Excellence team in developing “knowledge-driven”, best in class global marketing and brand management capabilities which resulted in The Hershey Company being named Ad Age A-list Marketer in 2013 and receiving Top Tier/World Class status in the Marketing 2020 benchmarking study in 2014.  Prior to joining Hershey, Sison led Global Brand Management for Research in Motion (RIM/Blackberry brand), where he was responsible for global branding, global business planning integration and product/services portfolio management.

Currently, Co- Chairman of the ANA Talent Froward Alliance, working with Industry CMOs and marketing leaders in creating a movement to evolve the practice of marketing; and elevate its importance amongst students, academe and marketing practitioners and industry.

He started his career at Procter & Gamble in his native Philippines, where he led some of P&G’s top global brands, including Mr. Clean, Tide. He subsequently spent 14 years with The Coca-Cola Company in various marketing and innovation leadership roles in both Manila and the US. As Global Brand  lead for the Sprite Brand , Denis led the development of Coca-cola’s first mobile marketing platform the “Sprite Yard”as well as numerous multi-awarded advertising campaigns such as “Freedom From Thirst”  “Brutal Honest Truths” and “Thirst Never Wins”. Denis also led the Global expansion of Sprite Zero, turning around a declining business and driving the Sprite Global business to 5 consecutive years of growth.   Denis also served as CEO and President for Filia Foods in the Philippines.

Education: Denis holds a bachelor’s degree in economics, cum laude from the University of the Philippines, Manila, and an MBA from Harvard Business School.