Brad Smallwood leads Facebook’s Measurement and Insights group, responsible for understanding the online and offline impact of Facebook’s advertising. Brad works with the world’s largest brands and agencies both to measure advertising effectiveness and to improve the relevance of ad campaigns to Facebook users. He also oversees the day-to-day management of Facebook’s worldwide ad inventory including pricing, inventory controls, and running of Facebook’s marketplace.
Brad has over 20 years of experience developing and running both on and offline marketplaces. Prior to joining Facebook, he was General Manager of Yahoo’s multi-billion dollar display advertising business. While there, he worked to introduce several third-party demand channels to help strengthen the industry-leading Yahoo marketplace, including the acquisition of Right Media. Prior to Yahoo, Brad worked at startups Namezero, AllAdvantage, and Revcube, where he developed a series of state-of-the-art ad targeting and ad serving techniques. Before this, he was one of the early innovators in the pricing space, developing and running the pricing and revenue management systems for a variety of industries including airlines, hotels, and shipping.