Brad Smallwood leads Facebook’s measurement and insights group as VP of marketing science.
In this role, he is responsible for analyzing and optimizing the online and offline impact of Facebook’s advertising. Mr. Smallwood also oversees the day-to-day management of worldwide ad inventory, including pricing, inventory controls, and Facebook’s marketplace.
Previously, Mr. Smallwood was general manager of Yahoo!’s display advertising business and worked at several startups, including Namezero, AllAdvantage, and Revcube. Mr. Smallwood was also an early innovator in the pricing space, developing and running the pricing and revenue management systems for a variety of industries including airlines, hotels, and shipping.