Speaker Profile

April Smith
Account Supervisor/ The Marketing Arm

A native New Yorker, April started her career in advertising at Publicis. During her seven years there, she worked on the branding revitalization for Wendy’s and new product launches for Kraft, as well as Pfizer and Dräger. April moved to Chicago to further pursue her career in advertising. Since the move, she has managed the Janssen Pharmaceutical account at FCB, the McDonald’s account for Chicagoland and Northwest Indiana, and a nonprofit higher education account at Cossette Chicago. In her current role at The Marketing Arm on the State Farm account, April believes the devil is in the details. She prides herself on exemplary project management and in building trusting, meaningful relationships with her client partners. April has led project management for integrated campaigns of all sizes - from major broadcast productions and web builds, to quick-to-market projects and strategies, and is now living her passion for one-on-one engagement through experiential marketing. Through it all, she never ceases to find the sunniest side of the street.