Speaker Profile

Belinda Smith
Global Head of Media / Electronic Arts, Inc.

Belinda J. Smith is the Global Head of Media at Electronic Arts – leading paid media strategy, planning, buying and operations across all EA titles and businesses, Globally. Previously Smith was the Director of Programmatic Strategy at 360i. Leading 360i’s trading desk she oversaw strategy and buying across all programmatic accounts and client teams. Prior to 360i, Smith was the Director of Industry Initiatives at the IAB and led product management and marketing for several entities at AT&T.