As chief marketing officer, Roger Solé is responsible for all Sprint products and services, brand and advertising, and customer acquisition and retention. Mr. Solé is a vital contributor to Sprint’s senior leadership team, charged with attracting new customers, retaining current ones, and advancing the company’s push for greater innovation and revenue growth. Since joining Sprint in 2015, Roger has launched innovative programs, including the biggest wireless offer in U.S. history, 50 percent off competitor rate plans; iPhone Forever; and the Unlimited Plans. He also led the creation of Sprint’s new brand identity and the launch of the #ThatWirelessGuy campaign featuring Paul Marcarelli, Verizon’s former spokesperson. Mr. Solé came to Sprint from TIM Brasil, where he was the company’s chief marketing officer. Under his leadership, TIM, Telecom Italia’s mobile carrier in Brazil, emerged as that country’s fastest-growing mobile operator by introducing new offers and services, providing innovative ways for customers to get new smartphones. Roger grew TIM to become the number-one seller of smartphones in Brazil, with 40% market share and nearly 71 million customers. Before that, Roger spent six years at Vivo (Telefonica Brasil), the largest operator in Brazil, where he focused on leading innovation and providing unique value propositions for high-value customer segments.