As vice president of marketing innovation and growth platforms for the NBA, Saskia Sorrosa is responsible for consumer insights, brand strategy, brand positioning, content development, event promotion and advertising efforts targeted to the U.S. Hispanic, African-American, Youth, and international segments. In October 2009, she successfully launched the NBA’s first-ever integrated marketing campaign targeted to the bicultural, bilingual Latino fan, known as éne•bé•a (the pronunciation of the NBA in Spanish); followed in December 2010 by the launch of the league’s youth platform, NBA Hoop Troop. In October 2013, Sorrosa launched two additional milestones for the league – One Game One Love, the NBA’s first-ever global marketing campaign built for the international fan; and Dream BIG, the league’s first multifaceted program to celebrate MLK Day and Black History Month. Prior to the NBA, Ms. Sorrosa launched and managed the Burson-Marsteller Medellin, Colombia office, where she was responsible for positioning and growing the firm in the Antioquia region, and broadening its client base. Sorrosa has become a popular public speaker and was named to Hispanic Executive’s “Top 10 LÍderes” list in 2012 and Hispanic Lifestyle’s “Latina of Influence” in 2013.